A deeper sense of purpose is not only important in private life, but is also crucial in corporate culture. Having a clear purpose, a clear WHY is essential to enable fulfilling and meaningful work for yourself, your employees and the entire company.

In our new #insidehrdiamonds video, managing partners Doris Weyer and Ulrike Jung present the heart of the "BIG WHY" at hrdiamonds.

Reflect on the following questions afterwards:
- Why do you exist as a company?
- What do you want to achieve as an organization, as a team, but also as individuals?
- Are the visions and goals clear, or could they be sharpened up a little?